Train all winter, race all summer.

Miscellaneous

I think this might be the summer of races, and I’m not mad about it either.

I’ve ran a couple races the past three weeks and have so many more marked down on my calendar over the next couple months. The boyfriend and I seem to be in an official racing kind of lingo lately. There’s just something so exciting about running a race. The registering, the bib number, lining up, the mile markers, the crowds, the excitement. I love hearing pace times being yelled out, running along side complete strangers and the cheers as you sprint the last few feet into the finish line. Anyone who trains all winter on a treadmill is really missing out if they don’t run any of the races offered in the summer around Northeast Ohio. I mean we only get four nice months of weather anyways, so as a runner you better take advantage of it!

I ran a 10K in Northfield two weeks ago. You could run either a 5K or a 10K. All proceeds from the race went to stop human trafficking and it was put on by a local church. The race size was relatively small, but the route included mostly bike trail running and a few good hills. My mom walked the 5K and set a new PR for herself! I finished the 10K in just under an hour, which I was happy about. More info on the race can be found here.

Mom and I after the race.

Mom and I after the race.

Yesterday night the boyfriend and I got a group of friends together to run the Mentor Flag Day 5K. It was supposed to storm, but it actually only ended up sprinkling as everyone started to cross the finish line. The event included post race food, which was awesome. I set a new PR for my 5K time (26:45), which isn’t amazing, but the last 5K I didnt was in December and my time was 34 something, so I’ll take it. The race was on Wednesday night at 7 p.m., which I actually really liked after a long work day. This is a great family event too. More information on the race can be found here.   

America!

America!

I really wanted to run The Lake Health Half Marathon this Sunday, but the race is sold out. Why they stop accepting entries? I’m not sure, but I’m pretty bummed. Plus the race was only a cool $50 compared to other halfs AND only 15 mintues from my house, but oh well.

This week marks 16 weeks out from the Akron Marathon. I’ve tossed around the idea of trying to run the full, but it’s not set in stone yet. I’m following a bare minimum training schedule for a full, but who knows if I’ll just stick with the half instead. The mileage is way down to only 18 miles a week right now, so it’s currently no big deal. We’ll see what happens I guess!

I hope everyone is taking advantage of summer and running a few races!

Keeping Running!

Sponsoring Races: a PR approach

Miscellaneous, Running

I’m running the Black Squirrel 5K on Saturday in Kent, Ohio. More info about the race can be found here.

As I prepare for the race, I started thinking about the companies and organizations that sponsor races, whether they are 5K’s, 10K’s, full marathons or half’s. Not only do main company’s sponsor full races, but think of all the gift bags and free stuff (YES!) that you get post race most time.

Cleveland Marathon 2010

Cleveland Marathon 2010

I’ve received everything from free T-shirts and ID tags, to free four packs of Muscle Milk, water bottles and free food samples. A lot of time coupons are often stuffed into these “runners swag bag” as one race I ran in June called it.

What are some of the best, worse and even weirdest things you’ve gotten for free after running a race?

As I was saying, why do companies and organizations choose to sponsor races and give out free things?

Of course the most obvious reason – it get’s the company’s name out there. It’s all about the prospect to sell more products. For giving out free things, there’s hopefully a return in getting new customers and sales. Companies sponsor races out of advertising budgets because that’s just what it is, advertising to potential consumers.

Companies want you to sponsor them in the best possible light – I think there is a certain special relationship between sponsors and runners because runners are so passionate about what they do. It’s like tapping into a new consumer demographic.

Sponsoring a race or marathon is great PR for a company or organization, it can show a different side to what one normally see’s in a company.

Dick’s Sporting Goods sponsors the Pittsburgh Marathon (which I’ve always secretly wanted to run even though I hate Pittsburgh with a passion.) Rite Aide sponsors the Cleveland Marathon (which I also want to run if I can whip my butt into shape by then – hey I’m working on it and alright, alright, the half is probably going to be more realistic for me as of right now since there’s only 46 days left ’til race day.)

Sponsorship of race by Rite Aid

Sponsorship of race by Rite Aid

Also the famous Susan G. Komen Race for the Cure organization is another huge sponsor of races and charities. Next time you find yourself in the grocery store take a look at all the pink labels that certain foods like Cambell’s and Yoplait sponsor in turning labeling pink for a certain amount of time.

Take a look at the hugely impressive list of corporate sponsors for Susan G. Komen here. If that doesn’t say good things about a company or organization then I don’t know what does. There’s a certain level of respect and generosity that comes to a company the sponsors races. The company can really benefit from this in the eyes of the community.

As an inspiring PR pro, I want to be a part of a company or organization that sponsors some sort of charity race. Nothing feels better then raising money and trying to help those in need and all companies and organization should strive to try and make that a part of the business’s plan and moral.